Press Releases

Roku Announces All-New Streaming Player Lineup Starting at $39.99

‘Roku Express’ delivers 1080p HD streaming at blockbuster price; Three new players offering HD and 4K at 60 fps including the ‘Roku Premiere,’ ‘Roku Premiere+’ with HDR and the ‘Roku Ultra’ for the ultimate experience

Monday, September 26, 2016 8:08 am PDT
"Roku stands for streaming innovation and today we’re celebrating the biggest player launch in our company’s history, including the introduction of the Roku Express player which delivers a complete streaming experience for a shockingly low price of CAD 39.99"

Roku, Inc. today announced a new lineup of streaming players with features, prices and performance for every kind of streamer. Setting a new milestone, Roku® launched its tiniest streaming player yet – the new Roku Express offers a fast and complete experience with 1080p HD streaming for $39.99 MSRP. Roku Express and Roku Express+ are a great solution for consumers who want a low-cost way to start streaming or for those who wish to extend TV streaming throughout their home inexpensively.

For those who seek incredible performance through a quad-core processor and the capability to stream 4K Ultra HD up to 60 frames per second (fps), Roku Premiere and Roku Premiere+ offer an amazing value. The Roku Premiere+ also supports HDR for vibrant picture quality and includes a point-anywhere remote with a headphone jack for private listening. Rounding out the line is the fully loaded Roku Ultra for an ultimate streaming experience which also includes support for HDR, Dolby Digital Plus decode, voice search and lost remote finder. These five new streaming players complement the very popular Roku® Streaming Stick® introduced in April, and offer consumers the most complete streaming player lineup.

“Roku stands for streaming innovation and today we’re celebrating the biggest player launch in our company’s history, including the introduction of the Roku Express player which delivers a complete streaming experience for a shockingly low price of CAD 39.99,” said Anthony Wood, Roku Founder and CEO. “Whether consumers simply want fast HD streaming via an inexpensive device or are looking for a top-of-the-line player with advanced features such as 4K and HDR, Roku is an easy choice.”

Roku devices are powered by the Roku OS and feature a simple home screen with access to 2,500+ streaming channels, including 100,000 movies and TV episodes in Canada. Roku devices feature unbiased search that allows consumers to search across top channels. Search a movie, TV show, actor or director and the Roku OS will display where content is available and serve results in order of price; from what is free or lowest price to the most expensive, exposing the viewer to results they may not have otherwise discovered. 

Features like Hotel and Dorm Connect make it easy to access public Internet networks to stream when away from home. Consumers can use the simple included remote control or the free Roku mobile app for iOS® and Androidmobile devices which acts as a remote, includes a keyboard and offers features like voice search, private listening, and more for this new line of Roku streaming players.

Roku Express and Roku Express+
$39.99 MSRP and $49.99 MSRP, respectively – our most affordable streaming players ever launched; Roku Express is for TVs with HDMI® and Roku Express+ supports older TVs and can use a legacy Red/White/Yellow connection

  • Fast 1080p HD streaming
  • Simple IR remote control with popular streaming channel shortcut buttons
  • 802.11 b/g/n wireless
  • Optional removable adhesive strip for mounting to a TV
  • High Speed HDMI® cable included

Roku Express+ also includes:

  • Composite jack and included composite A/V cable (red/white/yellow)

 Roku Premiere and Roku Premiere+

$89.99 MSRP and $109.99 MSRP, respectively – powerful performance and stunning HD and 4K up to 60 fps streaming plus HDR on the Roku Premiere+

  • Works with both HD and 4K UHD TVs
  • 4K UHD video playback, delivers crisp detail and brilliant, life-like images
  • HDCP 2.2 compatible and capable of up to 60 fps 4K UHD playback
  • Can upscale 720p to 1080p on HDTVs, and from 720p or 1080p to 4K up to 60 fps on 4K UHD TVs
  • Fast quad-core processor
  • 802.11ac MIMO dual-band wireless
  • Simple IR remote control with popular streaming channel shortcut buttons
  • Night listening mode setting adjusts audio sounds to maintain volume consistency

Roku Premiere+ also includes:

  • HDR support displays an incredible range of colours including brighter whites and deeper blacks
  • Enhanced point anywhere remote with headphone jack for private listening
  • MicroSD card slot for additional channel storage
  • Ethernet for wired internet connectivity

 
Roku Ultra
$139.99 – our ultimate player that’s fully loaded and can deliver powerful HD, 4K up to 60 fps and HDR streaming

In addition to everything offered on the Roku Premiere+, the Roku Ultra also features:

  • Dolby Digital / Dolby Digital Plus decoding for advance surround sound for home theaters
  • Optical digital audio out port to connect to a receiver or sound bar
  • USB port for local media playback
  • Convenient point anywhere remote control with voice search, headphone jack for private listening and gaming buttons
  • Lost remote finder feature finds remotes stuck in the couch with the touch of a button on the player

 

Availability
Roku Express, Roku Premiere, Roku Premiere+ and Roku Ultra streaming players will be available from retailers such as Best Buy, London Drugs, Staples, Walmart, Amazon.ca and other retailers, and are expected to be in stores in October.

 

About Roku, Inc.
Roku pioneered streaming for the TV and aspires to power every TV in the world. As of June 2016 the Roku OS powered TV streaming for 10+ million monthly active accounts. Roku is known for streaming innovation and high customer engagement, offering content providers and video advertisers the best way to reach streaming audiences. Roku customers streamed 4 billion hours of video and music in the first six months of 2016 as compared to 5.5 billion hours in all of 2015. Roku streaming players and Roku TV models are available in 10 countries through direct retail sales and licensing arrangements with TV OEMs and service operators. The company was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Los Gatos, Calif. U.S.A.

 

Roku and Streaming Stick are registered trademarks and Roku TV and Roku Powered are trademarks of Roku, Inc. in the U.S. and in other countries.

Multimedia Files:

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Roku Express - with TV
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Roku - Fall 2016 Product Lineup
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Roku Ultra (angle)
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Roku Express - in Hand
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Contact:

Roku
Mike Duin
mduin@roku.com
+1 408 915 5038

The iPR Group
Corey Ruth
corey@theiprgroup.ca
+1 416-850-2524

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