Press Releases

Roku Launches Roku Streaming Stick and Unveils First Roku Ready Devices

Televisions from Apex, Hitachi, Insignia Coming to Retailers Soon

Thursday, September 20, 2012 12:01 am PDT
"said Chas Smith, senior vice president and general manager, Roku platform OEM business at Roku."

SARATOGA, Calif.--(BUSINESS WIRE)--People looking to stream video and music as well as play casual games on the television can soon choose from a range of devices that feature the popular Roku® streaming platform. Roku today announced that the Roku Streaming Stick™– a tiny wireless streaming player the size of a USB flash drive – will be available in October for $99.99. Customers plug the Roku Streaming Stick into Roku Ready® devices to instantly access the Roku platform which features more than 600 channels.

The first Roku Ready devices hitting store shelves this holiday season are televisions from Apex Digital, Hitachi and Insignia, a Best Buy brand. Consumers can look forward to the following models:

  • Apex Digital 32” LED model LE3243R, 39”LED model LE3943R, 42” LED model LE4243R and 46” LED model LE4643R
  • Insignia, a Best Buy brand 46” model NS-46E480A13A and 55” model NS-55E480A13A
  • Hitachi 42” models LE42S606 and LE42T506, 46” models LE46S606 and LE46T506; and 55” models LE55S606, LE55T506 and LE55U516

“The Roku Streaming Stick extends our platform beyond the set-top box and into a range of consumer electronics devices. Manufacturers can now deliver a complete streaming experience without painstakingly building it themselves,” said Chas Smith, senior vice president and general manager, Roku platform OEM business at Roku. “And because the Roku Streaming Stick will only get better over time – with more channels, new features and frequent software updates – customers can be confident that they will always enjoy the best possible streaming experience.”

The Roku Streaming Stick, when purchased separately and not bundled with a device, comes with a Roku enhanced remote which features volume buttons and motion control for game play. While the enhanced remote is needed for games that require motion control, consumers can alternatively use the television remote to control their Roku experience when the Roku Streaming Stick is paired with a Roku Ready TV.

Roku Ready

Roku Ready products are MHL-enabled consumer electronics devices that are certified by Roku to work seamlessly out of the box with the Roku Streaming Stick. These products display a distinctive Roku Ready logo on their packaging so consumers can easily identify them for use with the Roku Streaming Stick. In addition, select devices will be bundled with the Roku Streaming Stick in retail channels. Roku is working with many consumer electronics manufacturers to bring Roku Ready devices to market. Roku Ready partners announced to date include Element Electronics; GlobalVue International, LLC; Haier; Hitachi America, Ltd.; Insignia, a Best Buy brand; Mitsubishi Electric (TVs); Onkyo and Integra; OPPO and TMAX Digital, Inc.(Apex Digital® TVs).

Pricing and Availability

The Roku Streaming Stick will be available for $99.99. The Roku Streaming Stick will be available from Roku and Amazon in October and from other retailers this fall. For more information about the Roku Streaming Stick visit www.roku.com/streamingstick.

About Roku Inc.

Roku is the leading dedicated streaming platform for delivering video, music and casual games to the TV. Roku launched the first player to stream Netflix to the TV in 2008, and today the Roku platform streams more than 600 channels to millions of devices in the U.S., Canada, U.K. and the Republic of Ireland. Roku was founded by Anthony Wood, inventor of the DVR. The company is headquartered in Saratoga, Calif. For more information, visit www.roku.com.

Roku and Roku Ready are registered trademarks and the Roku Streaming Stick is a trademark of Roku, Inc. in the United States and other countries, and all other trade names and logos used herein are registered trademarks or are trademarks of their respective owners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50415155&lang=en

Contact:

Roku
Tricia Arana Mifsud, 408-898-4452
triciam@roku.com

Multimedia Files:

Preview image
Roku today announced that the Roku Streaming Stick(TM) - a tiny wireless streaming player the size of a USB flash drive - will be available in October for $99.99. Customers plug the Roku Streaming Stick into Roku Ready(R) devices to instantly access the Roku platform which features more than 600 channels. (Photo: Business Wire)
Preview image
http://www.roku.com

Languages