Press Releases

Roku Inks Licensing Deal with Hitachi America, Ltd. to Develop Smart TVs

Wednesday, June 29, 2016 12:00 pm PDT
"We couldn’t be more excited forthe launch of Hitachi Roku TV this fall."

Roku, Inc. today announced thatHitachi America, Ltd., a subsidiary of Hitachi, Ltd., isthe newest brand to join the Roku TV™ licensing program. Hitachi will take advantage of Roku’s low-cost TV reference design to build superior smart TVs that run the Roku®OS and give consumers the best streaming experience in the industry. Consumers will be able to purchase both HD and 4K Ultra HD Hitachi Roku TV modelsin a variety of screen sizesthis fall.

“Roku offers us everything we need in a smart TV solution –a cost-effective way to produce great TVs that run a powerful operating system, access to a compelling streaming channel store and software features that make it easy for consumersto find and discover entertainment,” said Bill Whalen, Director for Hitachi. “We couldn’t be more excited forthe launch of Hitachi Roku TV this fall.”

“Hitachi has an exceptional history of product innovation and quality and is committed to providing outstanding consumer experiences,” said Chas Smith, general manager for Roku TV. “We’re thrilled to be working with Hitachi on the launch of Hitachi Roku TV.”

Roku offers TV brands a licensing program with a cost-effective reference design that combines the benefits of the Roku streaming platform along with TV functionality to create a superior smart TV experience. This programallows TV brands to cost-effectively build and sell HD and 4K UHD smart TVs that are popular among retailers and consumers. In 2015, the first full year of the program, Roku TV experienced tremendous growth with more than 40 models available in the U.S and sales accounting for 8% of the U.S. smart TV market. In 2016 more than 60 models are expected to ship in the U.S. from six brands including Hitachi thisfall. Roku TV models are offered in HD and 4K UHD resolution with screen sizes ranging from 24 to 65 inches.

A Simple Smart TV That Consumers Love to Use Roku TV models feature vivid picture quality and smart and simple features that make watching TV fun. The home screen of the TV can be personalized with icons for users’ favorite entertainment choices, including devices such as game consoles, cable boxes and Blu-ray players, together with preferred streaming channels. Consumers can choose from 3,000 streaming channels including 350,000 movies and TV episodes here in the U.S. Roku TV offers powerful search and discovery features that can save time and money. Roku search provides an unbiased look across 50 streaming channels to find movies, TV shows, actors, and directors. Search results are ranked by price, showingwhere movies and TV shows are free or cheapest to watch. Consumers can search with the included remote control or by voice with the free Roku mobile app for iOS® and Android™ devices.

About Hitachi America, Ltd. Hitachi America, Ltd. headquartered in Tarrytown, New York, a subsidiary of Hitachi, Ltd., and its subsidiary companies offer a broad range of electronics, power and industrial equipment and services, particle beam therapy technologies, automotive products and consumer electronics with operations throughout the Americas. For more information, visit For information on other Hitachi Group companies in the United States, please visit

About Roku, Inc. Roku is the creator of a popular streaming platform for delivering entertainment to the TV. Roku streaming players and the Roku Streaming Stick are sold through major retailers in North America, the U.K., the Republic of Ireland and France. Roku licenses a reference design and operating system to TV manufacturers to create co-branded Roku TV models. Under the Roku Powered™program, Roku licenses its streaming platform to pay TV providers around the world who want to use the Internet to deliver entertainment services through streaming players. The company was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Los Gatos, Calif., U.S. Roku is a registered trademark and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.

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Daniel O’Connell
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