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Roku Announces Insignia Roku TV Availability

Wednesday, May 6, 2015 6:00 am PDT
"Insignia Roku TV will be available for $229.99 (MSRP). The 55"

SARATOGA, Calif.--(BUSINESS WIRE)--Roku, Inc. today announced that Insignia Roku TV models will be available for purchase this month at Best Buy stores nationwide and at Announced at this year’s Consumer Electronics Show, Insignia Roku TV models will be available in 32” and 55” screen sizes. Insignia Roku TV models feature the award-winning Roku® operating system (Roku OS) and deliver a simple smart TV experience. In addition to a personalized home screen that enables quick, easy access to all TV entertainment sources, Insignia Roku TV models include access to more than 2,000 streaming channels.

Insignia Roku TV models received the Netflix Recommended TV designation indicating they offer easy access to Internet TV services, faster performance, and new features that enable a next-generation smart TV experience.

“Insignia is known for producing affordable, quality TVs that are available exclusively at Best Buy. With this partnership, we’re able to bring Roku TVs into even more homes across the U.S,” said Chas Smith, general manager of OEM for Roku. “These Insignia Roku TV models provide great value and we’re confident they will be very popular among consumers.”

Roku TV Experience

Roku TVs feature an easy to navigate, customizable home screen that places streaming channels alongside the customer’s favorite TV entertainment choices, such as game consoles, cable boxes and Blu-ray players. Unlike other smart TVs, consumers don’t have to switch between multiple inputs or navigate complicated menus to access their entertainment. With Roku TV, they can watch a live sports event, stream their favorite show or stream their favorite music all with a couple clicks of the remote.

Roku TV provides access to the Roku Channel Store, which includes more available streaming channels than any other smart TV. Streaming channels available on the Roku platform feature movies and TV episodes plus live sports, music, news, fitness, and much more. In addition, Roku TVs feature Roku’s comprehensive and unbiased search to help consumers find availability and pricing for movies and TV shows across many top streaming channels. Search results are ordered with the cheapest (or free) results listed first. Consumers can also search for actors and directors and view filmographies.

Roku TV models also include the Roku Feed, a new feature that updates consumers when entertainment they’re interested in becomes available to stream — and at what price. When browsing within Movies Coming Soon, consumers can “Follow” popular in-theater movies and receive automatic updates when relevant streaming information about the movie becomes available. Updates are provided when a movie is first released to streaming, becomes available from additional streaming channels or changes price.

Roku TV is controlled with a remote designed especially for the Roku OS. This simple and intuitive remote control has half the buttons of a traditional TV remote and includes a directional pad for additional convenience. Roku TV can also be controlled with a mobile device using the free Roku mobile app for iOS, Android and Windows Phone. The iOS and Android versions also support voice search. In addition, consumers can cast Netflix and YouTube, as well as personal video, photos and music, directly from their mobile device to their Roku TV.

Insignia Roku TV Pricing and Model Details

The 32” Insignia Roku TV will be available for $229.99 (MSRP). The 55” Insignia Roku TV will be available for $549.99 (MSRP). Both feature LED screens and 1080p Full HD, as well as 60Hz refresh rates. These will be available exclusively at Best Buy stores and

Insignia Roku TVs will also be available at Best Buy stores in Canada and on Visit for more information and pricing.

About Roku, Inc.

Roku is the creator of a popular streaming platform for delivering entertainment to the TV. Roku streaming players and the Roku Streaming Stick® are made by Roku and sold through major retailers in the U.S., Canada, the U.K. and the Republic of Ireland. Roku licenses a reference design and operating system to TV manufacturers to create co-branded Roku TV models. Under the Roku Powered program, Roku licenses its streaming platform to Pay TV providers around the world who want to use the Internet to deliver entertainment services through streaming players. Roku was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Saratoga, Calif., U.S.

Roku and Streaming Stick are registered trademarks and Roku TV and Roku Powered are trademarks of Roku, Inc. in the U.S. and in other countries.


Todd Witkemper, +1 408-647-6958

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New Insignia Roku TV models are available this month exclusively at Best Buy and (Photo: Business Wire)